One of nature’s finest products draws its unique aroma and taste from the special soil & climate conditions found only in the mighty, misty mountain ranges called the HIMALAYAS. This is where the story of each bag of SULTAN Royal Super Basmati begins. Trained professionals observe cultivation suggesting quality protection techniques. Then company experts move in the big markets where they select only the finest grains of Super Basmati available, making sure that each grain when cooked elongates 3 times of its uncooked size, therefore giving you 100% pure quality Super Basmati Rice with an exquisite delicate texture, flavor and aroma for which SULTAN Royal Super Basmati is famous through out the world.