HASRice has globally-benchmarked quality assurance. HASRice has its own backward-integrated contract farming for coarse and basmati rice to ensure they meet all regulatory & food safety issues on pesticides, aflatoxins, etc.

HASRice has acquired enormous processing/quality/packaging assurance capabilities and an extremely competitive product & range over the years.

Costs of Packaging in Pakistan are much lower than in developed markets. With a reduced, more cost-effective supply chain, HASRice is able to offer even higher cost savings to private label customers.

Pakistan already has a well developed pouch & PET packaging as well as canning industry and it is easy for HASRice to locally source/develop cost-effective packaging, tailor-made to the Private Label customers' requirements.

HASRice's Commodity Risk Management capabilities enable it to insulate Private Label customers from the price fluctuation risks inherent to rice.

In Sweden & Germany (Europe), Cameroon (CEMAC Region) and South Africa, HASRice can make co-ordination points available through its own offices & distributors in these countries.

HASRice's lower cost chain enables supermarket chains to pass on a discount to end consumers and still enjoy better margins compared to what they would get from other suppliers of Private label Rice. The supermarket chains can use lower retail price to discount competition and still enjoy better margins.

HASRice, on a continuous basis, keeps updated on regulatory requirements to make sure that HASRice is meeting the regulatory requirements of importing countries.